Magazine Research

Publishers

Bauer Media

Empire Magazine is published by Bauer Media Group, a company which owns over 100 different brands, in particular magazines which it sells over 38 million of a week. The company was founded in 1875 and has been privately owned by the Bauer family since then. Other than Empire Magazine, Bauer Media owns Q and Kerrang, two highly popular music magazines, Heat, the definitive celebrity magazine, and Magic 105.4, a top radio show. This demonstrates how Bauer Media is not solely focused on products relating to film.

On the Bauer Media web page, Empire Magazine is described as ‘the premier movie destination, providing indispensible insight into cinema, both blockbusting and classic. Online, in print and via app Empire’s unparalleled access has led to world-beating exclusives such as the first look at Heath Ledger’s Joker, to extraordinary access to Steven Spielberg who guest edited our 21^st birthday issue, to George Lucas’s backyard in the run up to Indiana Jones and the Kingdom of the Crystal Skull’

British Film Institute

Sight and Sound Magazine is, unlike Empire, owned by a company exclusively based on film – the British Film Institute. The British Film Institute was formed in 1933 by the Royal Charter in order to ‘encourage the development of the arts of film’ and promote it – therefore, Sight and Sound is a slightly more cerebral magazine than Empire due to the publishing behind it. The British Film Institute has now also taken over the UK Film Council, meaning that most of the funding for British film comes from here. I think that a magazine which would have my film as the main feature would be more likely to be similar to Sight and Sound than Empire Magazine – therefore, the British Film Institute is a relevant institution to me.