Sunday, 29 January 2012

Studio Idents - Research and Planning

This Ident had an instantly recognisable colour scheme - blue and gold - which gives it a familiar look and makes it appealing to me (as a point of interest, it has been modified for several films - black and white for Inception, blue-tinted for The Dark Knight. These I feel are interesting stylistic choices to throw off the viewer, which suggests their familiarity to the original colour scheme). The symbol is also very bold and recognisable. I feel that we should attempt to make an Ident with a similarly recognisable colour scheme for our studio logo.


This is a simple, bold and iconic studio logo which also has an powerful theme. This logo often draws me into films due to its own timelessness, so I feel that we should also attempt to make an eye-catching Ident, simple yet iconic.


Like the other Idents I have posted, the main colour scheme of the writing on this Ident is gold - unless we would like to give our studio Ident a more understated look, I feel that we should consider using gold. What I particularly liked about this was the use of spotlights, which is very eye catching.


This is a more understated logo which I imagine that our Ident would look more like. It is, however, as eye-catching and interesting as the other more prestigious Idents I have posted due to the bold font and recognisable logo. This Ident has been frequently used in films which have had it modified or have played music/sound over it. It is possible that we could do the same for our Ident if we were to have one similar to this.

For our Ident, I would like to design something similar to the Legendary Pictures logo. I do not feel that our Ident symbol - if any - should be overstated and large, in order for it to reflect the somewhat low-key nature of our film. Ideally, I would simply have text giving the name of our studio logo, though with a sleek animation to it which would also reflect the stylish and urban atmosphere of our film. Like the Idents I have researched, I would like to possibly have a gold font to our Ident in order to make it stand out, though have the font style itself fairly low-key, perhaps even like the Bank Gothic font we have chosen for the titles themselves.

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